When she was only 17 years old, Florence Adepoju noticed
(and got frustrated with) the lack of makeup available for people with
darker skin tones. A couple of years down the line, she went on to
launch her own line of lipsticks, MDMFlow – right from her parents’ backyard.
Speaking with FEMAIL about what inspired her, Florence said:
Speaking with FEMAIL about what inspired her, Florence said:
“I was struck by the lack of choice there was for women with darker skin.”Never losing sight of her vision, Florence went on to study for a BSc in Cosmetic Science at the London College of Fashion, where she learnt to make her own lipsticks.
“Brands would bring out limited-edition capsule collections, but none of the make-up would suit me; the foundation wouldn’t be dark enough or the listick wouldn’t be bright enough.”
As part of her dissertation, Florence put
together a hypothetical business plan and social media campaign for
launching her business– her plan turned into reality when she applied
for a grant from the university and got it. She immediately started working on her products, right from her parents’ backyard.
It didn’t take long for all that hard work
to pay off: not only are her lipsticks now stocked in places like
Topshop, but polarizing actress and author Lena Dunham (Girls) wrote about her appreciation for MDMFlow to her 2.2 million Instagram followers, saying she was “so inspired” by Florence.
Florence is now overwhelmed with orders
and creates over 300 tubes of lipstick a day, even doing her own
packaging and postage – and you can keep up with her amazing progress on
her Instagram.
Source: Konbini
Comments
Post a Comment